The short version
- We collect what you give us (like your name, phone and business details) plus basic website and ad data from cookies and pixels.
- We use it to talk with you, book calls, deliver our services and improve our ads.
- We never sell your personal information, and we never share your mobile number or texting consent with anyone for their marketing.
- Reply STOP to any text to opt out. Reply HELP for help.
- If you're a homeowner who filled out a form for one of our contractor clients, that contractor controls your data. We just run the system for them.
This summary is for convenience. The full policy below controls.
1. Who we are
This policy explains how Ridgeline Surface Co LLC, doing business as Ridgeline Growth ("we," "us," "our"), handles personal information collected through this website, our forms, calls, texts, emails, and the services we provide to coatings and painting contractors. It works alongside our Terms and Conditions.
2. What we collect
Information you give us
- Contact details: name, business name, email, phone number, city or service area.
- Business details you share on forms or calls: trade, number of crews, job sizes, ad budget, and similar.
- Messages, call notes and recordings (we'll tell you when a call is recorded).
- For clients: billing details (processed by our payment provider; we don't store full card or bank numbers), signed agreements, and the photos, videos and brand materials you send.
Information collected automatically
- Device and usage data: IP address, browser type, pages viewed, referring site, and time on site.
- Cookie and pixel data from tools like the Meta Pixel and Google tags, used to measure ads and site performance (see Section 7).
Information from others
- Lead details from ad platforms when you submit a form inside Facebook or Instagram.
- Referral details if someone refers you to us.
3. How we use it
- To respond to you, schedule and hold calls, and send reminders.
- To provide, manage and bill for our services.
- To send service updates, monthly reports and, with your consent, marketing messages.
- To measure and improve our website and advertising.
- To prevent fraud and abuse, keep records, and meet legal obligations.
4. Text messaging
If you provide your mobile number and agree to receive texts, Ridgeline Growth may send you text messages about your inquiry, appointments, services, account and, if you opted in, offers. Message frequency varies. Message and data rates may apply. Consent to receive texts is not a condition of purchase.
- Opt out: reply STOP to any message. You'll get one confirmation and no further texts.
- Help: reply HELP, or contact us using the details in Section 13.
- Carriers are not liable for delayed or undelivered messages.
5. Who we share it with
We do not sell personal information, and we do not share it for cross-context behavioral advertising except through the standard ad pixels described in Section 7. We share information only with:
- Service providers that help us run our business, under obligations to protect it, such as our CRM and messaging platform (HighLevel and its telecom partners), payment processing (Stripe), contracts (Bonsai), email and file storage (Google Workspace), video meetings (Zoom), and advertising platforms (Meta, Google).
- Contractors on our team (like editors and account managers) who need it to serve your account and are bound by confidentiality.
- Legal and safety reasons: to comply with law or legal process, enforce our terms, or protect rights and safety.
- Business transfers: if our business is sold or merged, information may transfer to the new owner under this policy.
6. Data we handle for clients
We build ads, forms and CRM systems for contractors. When a homeowner submits a form or texts with one of our clients, that contractor is responsible for the homeowner's data, and we process it on the contractor's behalf and under their instructions. We don't use our clients' lead data for our own marketing or share it between clients.
If you're a homeowner and want to access, correct, delete or opt out of messages about your information, contact the contractor directly. If you contact us instead, we'll pass your request to them and help them respond.
7. Cookies, pixels and ads
We use cookies and similar tools (including the Meta Pixel and Conversions API, and Google tags) to understand how people use our site, measure ad results, and show ads to people likely to be interested. These tools may collect device identifiers, pages visited and actions taken.
Your choices:
- Block or delete cookies in your browser settings. Some site features may not work as well.
- Adjust ad preferences in your Facebook/Instagram and Google account settings.
- Opt out of interest-based ads from participating companies at optout.aboutads.info.
- Where supported, we honor browser privacy signals such as Global Privacy Control as an opt-out of ad sharing.
8. How long we keep it
We keep information only as long as we need it for the purposes above. Prospect information is kept for up to 24 months after our last contact unless you ask us to delete it sooner. Client records are kept for the length of the relationship plus the time required for tax, legal and accounting purposes, generally up to 7 years. Client lead data in the CRM is exported to the client and then deleted, as described in our Terms.
9. Security
We use reasonable safeguards, including access controls, two-factor authentication on key systems, and partner (not shared-password) access to ad accounts. No method of transmission or storage is 100% secure, so we can't guarantee absolute security. If a breach affects your personal information, we'll notify you as required by law.
10. Your choices and rights
You can ask us to:
- Tell you what personal information we have about you, and provide a copy.
- Correct information that's wrong.
- Delete your information (subject to legal record-keeping needs).
- Stop marketing emails (use the unsubscribe link) or texts (reply STOP).
Depending on your state, you may have additional rights under state privacy laws, including the right to appeal a decision we make about your request. To make a request, contact us using Section 13. We'll verify your identity and respond within 45 days. We won't discriminate against you for exercising your rights.
11. Children
Our website and services are for businesses and adults. We don't knowingly collect information from anyone under 16. If you believe a child has provided us information, contact us and we'll delete it.
12. Changes
We may update this policy. We'll post the new version here with a new effective date, and notify clients by email of material changes.
13. Contact
Ridgeline Surface Co LLC dba Ridgeline Growth
Northwest Arkansas
Email: privacy@ridgelinegrowthhq.com